Sunday 11 May 2014

Evaluation Question Three: What kind of media institution may distribute your media production and why?

What kind of media institution may distribute your media production and why?

For our film we chose Paramount to be our conglomerate production/distribution company and as well as this we chose Film4 and BFI. 
However, this answer will focus entirely on BFI and Film4 as they are our main distribution companies.

BFI

The British Film Institute (In short: BFI) is a charitable organisation established by Royal Charter to; Encourage the development of the arts of film, television and the moving image throughout the United Kingdom, to promote their use as a record of contemporary life and manners, to promote education about film, television and the moving image generally, and their impact on society, to promote access to and appreciation of the widest possible range of British and world cinema and to establish, care for and develop collections reflecting the moving image history and heritage of the United Kingdom. 

The BFI were founded in 1933, they run the BFI Southbank and London IMAX cinema, both which are located on the south bank of the River Thames in London. The IMAX has the largest cinema screen in the UK and shows popular recent releases as well as short films showcasing its technology, this includes 3D screenings and 11,600 watts of digital surround sound. 

This company funds British and culturally specific films which makes them perfect to distribute our film.  

In our film we used 0:18 to 0:25.

FILM4

Film4 Productions launched with the objective to fund and support up coming directors, producers and actors who have a passion for film. As well as this, Film4 is a British company, meaning all involvement within distribution and production supports the British film industry itself. Film4 began in 1982 as Film4 Productions, a film production company whom were owned by Channel Four Television Corporation. They have been responsible for backing a large number of British films, as well as those made around the world.

Examples of films produced by Film4 within the 2013 slate include: 'Under The Skin' by the British director Jonathan Glazer ('Birth' and 'Sexy Beast') and 'The Double' by British director Richard Ayoade who is known for 'Submarine' and his various TV series and comedic TV appearances.

'Under the Skin' is a Film4 and BFI production, in association with Silver Reel, Creative Scotland and FilmNation Entertainment and was critically acclaimed at the Venice, Toronto and London film festivals. 'The Double' is a Film4 & BFI presentation of an Alcove production which received its world premiere at the Toronto International Film Festival in 2013. 

‘Film4.0 is a talent and idea driven hub within Film4 that works with established and emerging talent, supporting them to tell unique stories and connect with audiences in new ways.’ 

We have chosen Film4 to produce 'Parallel' as a select handful of films produced by Film4 incorporate the same qualities and traits that our film includes. We also feel that our film deals with many situations that British viewers may be able to relate to. Lastly, I believe that Film4 would be a good production company for 'Parallel' as they believe in funding up-coming, new directors, actors and producers.

We used 0:00 to 0:13 in our film opening.

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